Measuring the impact of promotion campaigns intended to educate tourism services consumers from Romania using Kelly's theory

Decision-making in choosing tourist destinations is influenced by endogenous variables (e. g. their experiences, perceptions) and exogenous variables (e. g. education, promotion, culture, subculture, family). Kelly's Theory of Personal Constructs (TPC) argues that a subject perceives the surrounding reality in terms of their subjectivity, their own life experience. In Romania currently there are conducted educational campaigns towards domestic tourism, supported by Ministry of Tourism and Regional Development (MTRD). The TPC instrument used is Kelly's grid. We applied it to measure the perception of nationally representative Romanian tourist attractions among students of tourism specialization, the data being processed with statistical methods (principal component analysis, descriptive statistics). (C) 2012 Published by Elsevier Ltd. Selection and/or peer review under responsibility of Prof. Dr. Huseyin Uzunboylu