Role of information and information providers in technology transfer

1. Technology transfer requires the following three steps: a) Information must be provided; b) The target audience must become aware of the information; c) The target audience must implement the new technology. 2. Successful technology transfer considers the economic, social and environmental concerns of the audience. 3. Differences in learning methods among and within audiences should be considered. 4. Marketing principles using specific audience data from public and private sources should be used to develop technology transfer plans.