The European tile ceramic industry in the XXI century.: Challenges of the present decade

The European, Spanish and Italian tile ceramic industry, has achieved today a relevant technology leadership. Nevertheless, in certain aspects of the tile ceramic manufacturing process, artisan cultures still subsist which are derived from the origin of the industry. This situation, combined with the crisis initiated at the start of the century, the globalisation, the increasing pressure of tile ceramic industries located in the East and the changes in the preferences of the customers presents/a scenario which will cause determined technology demands on the tile ceramic process.