共 50 条
- [21] The choice of brand extension: the moderating role of brand loyalty on fit and brand familiarity Journal of Marketing Analytics, 2021, 9 : 17 - 32
- [23] Evaluation of Brand Alliances: Product Fit and the Moderating Role of Brand Concept Consistency ADVANCES IN CONSUMER RESEARCH, VOL 35, 2008, 35 : 871 - 872
- [28] Consumer Scepticism towards Persuasive Advertising: The Moderating Role of Brand Familiarity and Product Category Experience CHALLENGES AND OPPORTUNITIES OF GLOBAL BUSINESS IN THE NEW MILLENNIUM: CONTEMPORARY ISSUES AND FUTURE TRENDS, 2011, 20 : 262 - 267