Research on Sustainable Development of Coastal Rural Ecotourism Based on Tourism Perception

In the development of modern rural tourism, it is necessary to deeply explore the characteristic rural culture and continuously enhance the tourism attraction of rural areas. Stimulated by the spiritual needs of the people and the needs of economic development in rural areas, rural tourism has shown a trend of vigorous development. Developing eco-tourism in rural areas not only helps spur rural modernization, comprehensively improve the spiritual civilization construction between urban and rural areas in China, and narrow the gap between urban and rural areas in China. Compared with the urban environment, rural areas have more rural environmental resources, and citizens who have lived in cities for a long time have greater attraction. With the increasing number of tourists in coastal villages, tourism plays an increasingly important and obvious role in the economic development of towns, and its advantages become more and more obvious with the passage of time. How to give full play to the positive influence brought by the development of rural tourism and control the negative influence brought by the development of rural tourism to the maximum extent will be the primary problem for the coastal rural tourism community to achieve sustainable development.