Customer Integration and Value Creation Paradigmatic Traps and Perspectives

被引:241
作者
Vargo, Stephen L. [1 ]
机构
[1] Univ Hawaii Manoa, Honolulu, HI 96822 USA
关键词
service-dominant logic; customer integration; resource integration; coproduction; cocreation of value; value-in-use; value-in-context;
D O I
10.1177/1094670508324260
中图分类号
F [经济];
学科分类号
02 ;
摘要
This commentary uses the Customer Integration-Facilities, Transformation, Use (CI-FTU) framework of Moeller as a platform for discussing two nested challenges in the development of service-dominant (S-D) logic. The first is the potency of the traditional, goods-dominant (G-D) logic paradigm, including the pitfalls of using its lexicon for describing a transcending logic. The second is the related need to develop a broader perspective for understanding value creation than is apparent in traditional conceptualizations or in the CI-FTU conceptualization. In addition, the challenge of isolating S-D logic in its rapid evolution beyond G-D logic is discussed.
引用
收藏
页码:211 / 215
页数:5
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