共 12 条
- [1] [Anonymous], 2006, J ACAD MARKET SCI
- [2] [Anonymous], 2007, Consumer Culture Theory, DOI DOI 10.1016/S0885-2111(06)11025-X
- [3] Gummesson Evert., 2006, SERVICE DOMINANT LOG, P339
- [4] KLEINALTENKAMP M, 1997, ADV SERV MARKET MAN, P27, DOI DOI 10.1007/978-3-322-91507-8_3
- [5] Lusch RF, 2006, Marketing Theory, V6, P281, DOI DOI 10.1177/1470593106066781
- [6] Smith A., 1981, INQUIRY NATURE CAUSE
- [7] Vargo S.L., 2006, The service-dominant logic of marketing: Dialog, debate, and directions
- [8] Vargo S.L., 2004, J SERV RES-US, V6, P324, DOI DOI 10.1177/1094670503262946
- [9] Vargo S.L., 2005, J MACROMARKETING, V25, P42
- [10] Evolving to a new dominant logic for marketing [J]. JOURNAL OF MARKETING, 2004, 68 (01) : 1 - 17