The role of public relations in the development and promotion of public structures: University Hassan II Mohammedia-Casablanca As a case in point

被引：1

作者：

Noui, Z. ^{[1
,3
]}

Talbi, M. ^{[1
]}

Fernex, A. ^{[2
]}

Lima, L. ^{[2
]}

Hadji, C. ^{[2
]}

Gonegai, A. ^{[1
,4
]}

Bouziane, A. ^{[1
,4
]}

Radid, M. ^{[1
]}

机构：

[1] Univ Hassan II Mohammedia Casablanca, Observ Rech Didactqueet Pedag Univ ORDIPU, Casablanca, Morocco

[2] Univ Grenoble 2, LSE, F-38040 Grenoble, France

[3] Univ Hassan II Mohammedia Casablanca, ENSET, Mohammadia, Morocco

[4] Univ Hassan II Mohammedia Casablanca, Fac Lettres & Sci Humaines Ben Msik, Casablanca, Morocco

来源：

4TH WORLD CONFERENCE ON EDUCATIONAL SCIENCES (WCES-2012) | 2012年 / 46卷

关键词：

Higher Education; Public relations; Governance; Communication;

D O I：

10.1016/j.sbspro.2012.05.078

中图分类号：

G40 [教育学];

学科分类号：

040101 ; 120403 ;

摘要：

To face a changing world, universities need to adapt to an increasing pressure of adjustment and transformation. Moroccan universities are committed to a process of reform which implies the development of public relations. This study investigates this process through a qualitative approach that involves interviewing different university agents and partners and analyzing communication tools. Results show that in spite of the efforts deployed by universities, there is still a room for improvements. Practical recommendations are put forward. (C) 2012 Published by Elsevier Ltd. Selection and/or peer review under responsibility of Prof. Dr. Huseyin Uzunboylu

引用

页码：114 / 119

页数：6

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