The Influence of User-generated Content on The Customers' Attitude toward Brand-The Regulating Effect of Self-brand Connection

被引：0

作者：

Liu, Yanni ^{[1
]}

Li, Jingyu ^{[1
]}

Lin, Lingyu ^{[2
]}

机构：

[1] Shenzhen Univ, Coll Business, Shenzhen, Peoples R China

[2] Univ Maryland, Robert H Smith Business Sch, College Pk, MD 20742 USA

来源：

PROCEEDINGS OF 2016 CHINA MARKETING INTERNATIONAL CONFERENCE: MARKETING THEORY AND PRACTICE IN MOBILE INTERNET | 2016年

关键词：

User-generated content; Customers' attitude toward brand; Self-brand connection; WORD-OF-MOUTH; INFORMATION; CONSUMERS;

D O I：

暂无

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

引用

页码：879 / 899

页数：21

共 29 条

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