Customer segmentation in customer relationship management based on data mining

被引：0

作者：

Chen, Yun ^{[1
]}

Zhang, Guozheng ^{[1
]}

Hu, Dengfeng ^{[1
]}

Wang, Shanshan ^{[1
]}

机构：

[1] Shanghai Univ Finance & Econ, Sch Publ Econ Adm, Shanghai 200433, Peoples R China

来源：

KNOWLEDGE ENTERPRISE: INTELLIGENT STRATEGIES IN PRODUCT DESIGN, MANUFACTURING, AND MANAGEMENT | 2006年 / 207卷

关键词：

customer relationship management; customer segmentation; data mining; customer value;

D O I：

暂无

中图分类号：

T [工业技术];

学科分类号：

08 ;

摘要：

Customer relationship management (CRM) is the new management principle that adapts the business enterprise strategy shift from product-centric to customer-centric. Customer segmentation is one of the core functions of customer relationship management (CRM). This paper will build customer segmentation function model based on data mining, and summarizes the advantages of customer segmentation function model based on data mining in customer relationship management(CRM).

引用

页码：288 / +

页数：2