The Value of Intelligent Multimedia Application in Applied Linguistics Instruction

One of the most enduring concerns among academic educators is the enhancement of students' academic performance and consequently the improvement of the effective teaching and learning methods. Based on the analyses of our bachelor students' focus group learning style preferences, which were detected by the means of Index of Learning Styles, we implemented various multimedia applications into the instruction of professional English language. The applications were uploaded into the Blackboard LMS and became inevitable part of the online course instruction. As the acquired results proved our students to be mostly sensing and visual, one of the programs enabling visualisation was implemented into the educational process, alongside with relevant educational principles, which have been developed in the course of many years.