An Investigation of Factors Influencing College Students' Mobile Learning Behavior

The purpose of this paper is to explore the factors affecting college students' mobile learning (M-learning) behavior based on mobile phones. An extended model was proposed by integrating information processing theory into Unified Theory of Acceptance and Use of Technology (UTAUT). Quantitative methods including Structural Equation Modeling (SEM) were employed to validate the proposed model using the data collected from 206 college students via survey questionnaires. The results indicated that performance expectancy, effort expectancy, social influence, resource representation, perceived entertainment, learning style, learning strategy, prior experience, facilitating conditions and satisfaction all had significant impacts on college students' M-learning behavioral intention or behavior. Meanwhile, the study put forward several guidelines for educators and M-learning developers in terms of providing successful M-learning experiences.