An upsurge of historical research in this century has assessed various campaigns that promoted European Community (EC) membership to the British people. This article, concentrating on the Labour government's approach to the 1975 referendum on the EC, uses sources such as official records at The National Archives and political papers of some of the key agents; these sources have hitherto been underused for investigating public opinion-related activities on Europe in 1975. Although acknowledging that the interpretation of a government-controlled referendum applies up to a point, the article emphasises, as its key theme, the government's difficulties in controlling events during the campaign itself. Despite having much support from newspapers, the government often had difficult relations with the mass media as a whole, and the article challenges the belief that it was effective here. This article also contests the idea that the campaign made much impression on the public. These findings further apply to other campaigns on the EC in the 1960s and 1970s and potentially in contemporary British politics.
