Fad-like Technology Adoption as a Social Action

被引：0

作者：

Tomasino, Arthur P. ^{[1
]}

机构：

[1] Bentley Univ, Waltham, MA 02452 USA

来源：

AMCIS 2010 PROCEEDINGS | 2010年

基金：

美国国家科学基金会;

关键词：

Technology adoption; fad; diffusion; information cascade; individualism; holism; iPhone (TM); DIFFUSION;

D O I：

暂无

中图分类号：

TP [自动化技术、计算机技术];

学科分类号：

0812 ;

摘要：

When technology adoption takes on fad-like characteristics it becomes critical to understand consumer behaviors due to the large swings in demand and expectations for the technology. Companies can see revenues skyrocket, only to fall just as fast without understanding the dynamics of the consumer adoption decision process. A model for fad-like technology adoption is described using the technology adoption lifecycle from Rogers adding the theory of information cascades and adopter thresholds. Adopter behavior in each stage of the lifecycle is described as individualistic or holistic utilizing the theories of Watkins and Durkheim. Adoption of the Apple iPhone (TM) is shown to illustrate the application of the model and the individual and holistic social actions of fad-like technology adoption.

引用

页数：9

共 22 条

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