Modeling the Consumer's Shopping Behaviour Through Logistic Regression

被引：0

作者：

Rost, Michael ^{[1
]}

Cermakova, Anna ^{[1
]}

机构：

[1] Univ S Bohemia Ceske Budejovice, Fac Agr, Ceske Budejovice 37005, Czech Republic

来源：

PROCEEDINGS OF THE 21ST INTERNATIONAL CONFERENCE MATHEMATICAL METHODS IN ECONOMICS 2003 | 2003年

关键词：

Marketing; freely saleable drugs; logistic regression; prediction;

D O I：

暂无

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

In this contribution we used a method of logistic regression analysis to estimate consumer's behaviour in case of buying a freely saleable drugs. We model consumer's shopping behaviour i.e. buy or don't buy through two predictor variables, especially we used variables income, age of the consumer. During the fitting the analytical model we implemented for estimation regression coefficients the maximal likelihood method.

引用

页码：230 / 234

页数：5