RISK AND CONSUMER DEBT BEHAVIORS IN CHINA

We investigated the risk and debt behaviors of adult consumers in China (N = 347), and explored the relationships among risk perception, risk preference, and consumer debt. The results of hierarchical regression analysis showed that risk perception, risk seeking, and risk aversion can predict consumer debt. Individuals perceiving high levels of risk were less likely to have positive attitudes toward debt behavior, whereas individuals with high risk-seeking preferences held positive attitudes toward debt behavior. Risk aversion was also found to be an ineffective predictor of debt behavior.