INCREASING THE MARKET SHARE BY IMPROVING THE QUALITY OF PRODUCTS OR SERVICES

被引：0

作者：

Bojanic, Branislav ^{[1
]}

Kozina, Goran ^{[2
]}

Tunjic, Djuro ^{[3
]}

机构：

[1] Pula Parking Doo, Pula, Croatia

[2] Univ North, Koprivnica, Croatia

[3] TUV Croatia Doo, Zagreb, Croatia

来源：

ECONOMIC AND SOCIAL DEVELOPMENT (ESD) | 2016年

关键词：

analysis of the state of quality; influential factors; methods of analysis;

D O I：

暂无

中图分类号：

TU98 [区域规划、城乡规划];

学科分类号：

0814 ; 082803 ; 0833 ;

摘要：

Companies that thoroughly know the quality of their products or services can effectively participate in determining the quality of an effective strategy. The objective analysis of the current state of quality is a starting point for the development and implementation of the defined strategy. When such an analysis is conducted, the company will be better prepared for productive work aimed at increasing its market share and its development into a leading company in terms of quality in its industry. The article was supported by the example of the authors' research.

引用

页码：319 / 324

页数：6

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