The effect of entrepreneurial marketing on firms' innovative performance in Turkish SMEs

被引：30

作者：

Hacioglu, Gungor ^{[1
]}

Eren, Selim S. ^{[1
]}

Eren, M. Sule ^{[1
]}

Celikkan, Hale ^{[1
]}

机构：

[1] Canakkale Onsekiz Mart Univ, TR-17200 Canakkale, Turkey

来源：

8TH INTERNATIONAL STRATEGIC MANAGEMENT CONFERENCE | 2012年 / 58卷

关键词：

Entrepreneurial marketing; Innovativeness; Performance; Small and medium-sized enterprises; SMALL BUSINESSES; ORIENTATION;

D O I：

10.1016/j.sbspro.2012.09.1065

中图分类号：

C93 [管理学];

学科分类号：

12 ; 1201 ; 1202 ; 120202 ;

摘要：

Merging two formerly distinct disciplines, the term entrepreneurial marketing is used to describe the marketing processes of firms pursuing opportunities in uncertain market circumstances, often under constrained resource conditions. The aim of the study is to identify the effect of entrepreneurial marketing on firms' innovative performance. The hypothesized relationships between dimensions of entrepreneurial marketing and innovative performance are tested with data collected through structured questionnaires administered face-to-face to managers of 560 SMEs in the Turkish manufacturing industry. Analyses results revealed that proactiveness, innovativeness, customer intensity, resource leveraging dimensions of entrepreneurial marketing are positively related with innovative performance. Finally, the limitations of the study and the suggestions for future research will be presented.

引用

页码：871 / 878

页数：8

共 24 条

[1]

[Anonymous], 2005, MULTIVARIATE DATA AN

[2] Intrapreneurship: Construct refinement and cross-cultural validation [J].

Antoncic, B ;

Hisrich, RD .

JOURNAL OF BUSINESS VENTURING, 2001, 16 (05) :495-527

[3] The Complementary Effects of Market Orientation and Entrepreneurial Orientation on Profitability in Small Businesses* [J].

Baker, William E. ;

Sinkula, James M. .

JOURNAL OF SMALL BUSINESS MANAGEMENT, 2009, 47 (04) :443-464

[4]

Becherer R. C., 2008, Journal of Business and Entrepreneurship, V20, P44

[5]

Becherer Richard C., 2006, Journal of Business and Entrepreneurship, V18, P17

[6]

Bjerke B., 2002, ENTREPRENEURIAL MARK

[7]

Bulut C., 2009, EGE AKAD BAKIS, V9, P513

[8]

Carson D.J., 1989, Journal of M arketing Management, V5, P33, DOI [DOI 10.1080/0267257X.1989.9964086, 10.1080/0267257X.1989.9964086]

[9]

Cooper R.G., 2000, Australian Journal of Management, V25, P17, DOI DOI 10.1177/031289620002500104

[10]

Gilmore A., 1991, NEW ENGLAND J ENTREP, V12, P31

← 1 2 3 →