Online and Off-line Travel Packages Preferences: A Conjoint Analysis

被引：28
作者：
Chiam, Michael [2 ]
Soutar, Geoffrey [1 ]
Yeo, Alvin [3 ]
机构：
[1] Univ Western Australia, Sch Business, Crawley, Australia
[2] Ngee Ann Polytech, Sch Business & Accountancy, Singapore, Singapore
[3] Infocomm Dev Author, Singapore, Singapore
来源：
INTERNATIONAL JOURNAL OF TOURISM RESEARCH | 2009年 / 11卷 / 01期
关键词：
conjoint analysis; travel packages; Internet; PRICE DISPERSION; E-COMMERCE; CONSUMER; TRUST; PERCEPTIONS; INTERNET; ATTITUDES; APPROVAL; IMPACT; SEALS;
D O I：
10.1002/jtr.679
中图分类号：
F [经济];
学科分类号：
02 ;
摘要：
Past research has suggested that a number of travel package attributes impact on people's choices. In the present study the impacts of a number of these elements (price, package characteristics, travel agents and a seal of approval) in online and off-line environments were examined using conjoint analysis. It was found that price had the biggest impact, although travel agent and airline reputation and trustworthiness also impacted on people's preferences. Interestingly, there were no significant differences in the attributes' impacts in the online and off-line environments. Copyright (c) 2008 John Wiley & Sons, Ltd.
引用
收藏
页码：31 / 40
页数：10
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