Anonymous personalization in collaborative Web search

被引:32
作者
Smyth, B
Balfe, E [1 ]
机构
[1] Natl Univ Ireland Univ Coll Dublin, Coll Engn Math & Phys Sci, Sch Comp Sci & Informat, Dublin 4, Ireland
[2] Natl Univ Ireland Univ Coll Dublin, Smart Media Inst, Dublin 4, Ireland
来源
INFORMATION RETRIEVAL | 2006年 / 9卷 / 02期
关键词
Web search; social search; personalization;
D O I
10.1007/s10791-006-7148-z
中图分类号
TP [自动化技术、计算机技术];
学科分类号
0812 ;
摘要
We present an innovative approach to Web search, called collaborative search, that seeks to cope with the type of vague queries that are commonplace in Web search. We do this by leveraging the search behaviour of previous searchers to personalize future result-lists according to the implied preferences of a community of like-minded individuals. This technique is implemented in the I-SPY meta-search engine and we present the results of a live-user trial which indicates that I-SPY can offer improved search performance when compared to a benchmark search engine, across a variety of performance metrics. In addition, I-SPY achieves its level of personalization while preserving the anonymity of individual users, and we argue that this offers unique privacy benefits compared to alternative approaches to personalization.
引用
收藏
页码:165 / 190
页数:26
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