The moderator role of web design and culture of the country in the online consumer response. An application to tourism destination

被引:6
作者
Alcantara-Pilar, Juan Miguel [1 ]
del Barrio-Garcia, Salvador [2 ]
机构
[1] Univ Granada, Fac Educ Econ & Tecnol, Campus Ceuta,C Cortadura del Valle S-N, Ceuta 51001, Spain
[2] Univ Granada, Fac Ciencias Econ & Empresariales, Campus Cartuja, E-18071 Granada, Spain
关键词
Web design; Cross-cultural studies; Online consumer behavior; Usability; USABILITY; TECHNOLOGY; ACCEPTANCE; CONSEQUENCES; AESTHETICS; ATTITUDES; VARIABLES; WEBSITE;
D O I
10.1016/j.iedee.2015.10.007
中图分类号
F [经济];
学科分类号
02 ;
摘要
The actual markets globalization as a result of information and communication technologies development in general and the Internet in particular, have increased the importance of the user culture in online consumer behavior. Web pages are now a powerful communications medium for companies operating in international markets. In this regard, the same design will significantly affect the way in which users from different cultures process information received through it. The aim of this paper is to examine how web design moderates cultural differences among users when processing web information. The results show that a good web design, measured in functional terms, is able to reduce or even eliminate such differences. (C) 2015 AEDEM. Published by Elsevier Espana, S.L.U.
引用
收藏
页码:78 / 87
页数:10
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