Hedonic Evaluation over Short and Long Retention Intervals: The Mechanism of the Peak-End Rule

被引：53

作者：

Geng, Xiaowei ^{[1
,2
]}

Chen, Ziguang ^{[3
]}

Lam, Wing ^{[4
]}

Zheng, Quanquan ^{[2
]}

机构：

[1] Ludong Univ, Yantai, Peoples R China

[2] Zhejiang Univ, Hangzhou, Zhejiang, Peoples R China

[3] City Univ Hong Kong, Hong Kong, Hong Kong, Peoples R China

[4] Hong Kong Polytech Univ, Hong Kong, Hong Kong, Peoples R China

来源：

JOURNAL OF BEHAVIORAL DECISION MAKING | 2013年 / 26卷 / 03期

关键词：

hedonic evaluation; the peak-end rule; long retention interval; short retention interval; mechanism; watershed; RETROSPECTIVE EVALUATIONS; DURATION NEGLECT; EPISODIC MEMORY; EXPERIENCES; PAIN; INTENSITY; JUDGMENT; ONLINE; TIME;

D O I：

10.1002/bdm.1755

中图分类号：

B849 [应用心理学];

学科分类号：

040203 ;

摘要：

The peak-end rule is used to explain how people make retrospective hedonic evaluations. This study advances our understanding of its mechanism by identifying the different effects of the rule on such evaluations over short and long retention intervals. The results of two experiments show that (i) respondents constructed their retrospective hedonic evaluations on the basis of the peak and end affects only over a short retention interval, not over a long one; and (ii) respondents relied on episodic information to construct their evaluations over a short retention interval, whereas they relied on both semantic and episodic information to construct their evaluations over a long retention interval. Our study also suggests that the watershed between short and long retention intervals is likely to lie between 3 and 7weeks. Copyright (c) 2012 John Wiley & Sons, Ltd.

引用

页码：225 / 236

页数：12