COLOR INFLUENCES IDENTIFICATION OF THE MOVING OBJECTS MORE THAN SHAPE

When people track moving objects, they concentrate on different characteristics. Recent results show that people more often concentrate on spatiotemporal than featural properties of the objects. In other words, location and direction of motion seem to be more informative properties than the stable featural characteristics. This finding contradicts some of our knowledge about cognitive system. Current research was done in attempt to specify the effect of featural characteristics, especially color and shape. In Experiment 1, subjects were asked to track four mobile targets presented with another four moving objects. After the motion has stopped, they had to mark the initial four targets. Our results have shown that participants pay more attention to the featural properties than to spatiotemporal characteristics. Since our task was more difficult than the tasks typically reported in the literature, the results might be interpreted as if the subjects relied mostly on attentional processes. The task in Experiment 2 was made even more difficult: the subjects were asked to direct attention on identity of every target. Consequently, the task demanded more complex cognitive processes and emphasizing effects of featural properties. Results suggest that color and shape does not have the same influences on multiple object tracking, but that color has more significant effect.