Traveler perceptions and airline choice: A multivariate probit approach

被引：29

作者：

Milioti, Christina P. ^{[1
]}

Karlaftis, Matthew G. ^{[1
]}

Akkogiounoglou, Eleni ^{[1
]}

机构：

[1] Natl Tech Univ Athens, Sch Civil Engn, Dept Transportat Planning & Engn, GR-15773 Zografou Campus, Greece

来源：

JOURNAL OF AIR TRANSPORT MANAGEMENT | 2015年 / 49卷

关键词：

Multivariate probit model; Airline choice determinants; LOW-COST CARRIERS; BUSINESS TRAVELERS; SERVICES; DETERMINANTS; BEHAVIOR; INDUSTRY;

D O I：

10.1016/j.jairtraman.2015.08.001

中图分类号：

U [交通运输];

学科分类号：

08 ; 0823 ;

摘要：

We investigate the factors that affect passenger decisions regarding airline choice. Three Multivariate Probit (MP) models are developed to analyze data for a sample of 853 respondents. This methodology allows for modeling the simultaneous, yet separate, consideration of airline choice determinants. Fare, safety and reliability, and friendly-and-helpful staff during flight are the most important determinants of airline choice. In-flight entertainment and frequent flyer program are considered to be less important. Results clearly depict differences in the significance of these factors among passengers with different socio-demographic and trip characteristics. (C) 2015 Elsevier Ltd. All rights reserved.

引用

页码：46 / 52

页数：7

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