Analysis on the Present Situation and Countermeasures of Tourism Electronic Commerce in China

The development of tourism e-commerce is conducive to changing the traditional business model of tourism, to provide tourists with personalized services to meet their needs, to diversify the form of tourism services, and to reduce the operating costs of tourism enterprises. In the process of tourism e-commerce development in China, although the development of tourism e-commerce website is rapid, the function of tourism e-commerce service is increasing, the scale is expanding and the influence is increasing. But there is still insufficient understanding of tourism e-commerce, tourism e-commerce security lower, lack of personalized services and complex talent shortage and other issues. In this paper, these problems was analyzed, and the countermeasures to develop tourism e-commerce was puts forward.