Primary Analysis of Co-Creation Method: A Conceptual Framework for Malaysian Interactive Product Development

Nowadays, the co-creation method has become a new development trend in the era of technology. Towards this scenario, design industry firms currently have transformed their development strategy from a good-dominant into service-dominant and more attention given to end-users in the development process. As a result, the conventional development process has been replaced with more cooperative development which is customer focus. Most of the Results from established sources such as journals and books have concluded. The framework is accumulated from both parties involved: the users and designers. This paper further contributes to the literature on the co-creation of value and digital ecosystems.