THE IMPACT OF HIGHLY PUBLICIZED CAMPUS SCANDALS ON COLLEGE OUTCOMES

被引：8
作者：
Rooney, Patrick [1 ]
Smith, Jonathan [2 ]
机构：
[1] Univ Toronto, Rotman Sch Management, Toronto, ON M5S 3E6, Canada
[2] Georgia State Univ, Andrew Young Sch Policy Studies, Econ, Atlanta, GA 30302 USA
来源：
CONTEMPORARY ECONOMIC POLICY | 2019年 / 37卷 / 03期
关键词：
CELEBRITY ENDORSEMENTS; DISCLOSURE; QUALITY; SCHOOL;
D O I：
10.1111/coep.12427
中图分类号：
F [经济];
学科分类号：
02 ;
摘要：
Recently, many high-profile scandals have occurred on college campuses. How might scandals affect colleges' outcomes? To investigate, we construct a dataset of scandals at the top 100 U.S. universities from 2001 to 2013. We find that scandals with significant media coverage substantially reduce applications. For example, a scandal covered in a long-form news article leads to a 10% drop in applications the following year-roughly the same impact of dropping ten spots in prominent college rankings. This impact persists for 2 years. We find no impact on incoming student body competitiveness, yield, or alumni donations, and little effect on deterring future scandals.
引用
收藏
页码：492 / 508
页数：17
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