Delta(12)-Prostaglandin (PG) J(2), a cyclopentenone prostaglandin, plays a role in various stress responses, BiP, a stress-inducible chaperone protein, is implicated in protein folding and translocation in endoplasmic reticulum and induced in the condition of accumulation of unfolded proteins, Here, we examined the effect of Delta(12)-PGJ(2) on the expression of the BiP gene, Delta(12)-PGJ(2) markedly stimulated the expression of the BiP gene in a time- and concentration-dependent manner in HeLa cells, This stimulation was specific for cyclopentenone PGs among various PGs. Cycloheximide pretreatment completely inhibited the Delta(12)-PGJ(2)-induced expression of the BiP gene, suggesting that the effects on nascent protein synthesis are involved in the signaling mechanism, Delta(12)-PGJ(2) markedly stimulated the promoter activity of the 5'-flanking region of the BiP gene through the unfolded protein response element. Furthermore, Delta(12)-PGJ(2) stimulated the enhancer activity of the 3'-half of the unfolded protein response element, and this stimulation required three nucleotides within this region, Gel mobility shift assay demonstrated that this region was occupied with two specific nuclear protein factors with different mobilities in the control cells, and Delta(12)-PGJ(2) induced the dissociation of the protein-DNA complex with lower mobility, These findings indicate that Delta(12)-PGJ(2) stimulates the expression of BiP gene through the 3'-half of the unfolded protein response element.