Marketing study regarding Romanian consumers behavior towards fast-food products

被引：3

作者：

Meghisan, Georgeta-Madalina ^{[1
]}

Meghisan, Flaviu ^{[2
]}

机构：

[1] Univ Craiova, Craiova, Romania

[2] Univ Pitesti, Pitesti, Romania

来源：

INTERNATIONAL CONFERENCE EMERGING MARKETS QUERIES IN FINANCE AND BUSINESS | 2012年 / 3卷

关键词：

Consumer behaviour; marketing research; fast-food market;

D O I：

10.1016/S2212-5671(12)00170-0

中图分类号：

F8 [财政、金融];

学科分类号：

0202 ;

摘要：

The current research paper will present a study regarding the Romanian consumers' behavior regarding the fast-food products. The analysis seeks to determine the average amount spent by a consumer for a fast-food menu. Also, we want to discover the monthly average amount spent for fast-food products and if this amount of money can be explained by the periodicity of consumption. Another research line consists in revealing the negative effects of the fast food products such as: health problems, excessive calories, dependence and low nutrition. For the data analysis, we are making use of the statistical functions (descriptive statistics, factor analysis, T test, ANOVA). (c) 2012 Published by Elsevier Ltd. Selection and/or peer review under responsibility of Emerging Markets Queries in Finance and Business local organization

引用

页码：397 / 402

页数：6

共 10 条

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