PIPeR: Impact of Power-Awareness on Social-Based Opportunistic Advertising

Interest and social-awareness can be valuable determinants in decisions related to content delivery in mobile environments. Under certain conditions, we can deliver content with less cost and better delivery ratios, while only involving users that are interested in the type of content being delivered. However, the depletion of valuable power resources poses a deterrent to node participation in such interest-aware forwarding systems. No significant research contribution has been identified to collectively maximize the benefits of social, interest, and power awareness. In this work, we propose a new algorithm called PIPeR which integrates power awareness with an interest and socially aware forwarding algorithm called IPeR. Through simulations, we present and evaluate four modes of PIPeR. The results show that PIPeR is more fair and preserves at least 22% of the power IPeR consumes with less delay, while relying significantly on interested forwarders and with comparable cost to maintain similar delivery ratios.