LINKING MOTIVATION WITH CREATIVITY IN GREECE

Motivation and creativity principles have diachronically concerned employees throughout organizational hierarchies, as they contribute significantly to productivity, efficiency and innovation. Leaders have particularly been the ones who mostly cultivate these principles in the workplace, so as to streamline their organizations and make them more productive. In this research we investigate how Greek business leaders and the wider hierarchy can stimulate employee motivation to a degree that would lead to generation of innovative creative ideas. The research combines primary qualitative and quantitative data, through interviews and a survey of over one hundred employees, of various job positions and hierarchy levels. Both methods investigated primarily the subjects of motivation and creativity in the workplace and particularly in the context of leadership styles and hierarchy. The main findings of this research show, that once both leadership and hierarchy motivate the employees to a level where employee job satisfaction is achieved, the employees thereafter become creatively innovative. The research validates for Greece the mainstream international theoretical arguments which are documenting the effectiveness of leadership and hierarchy in motivating the employees to become creative.