Analysis of the Inserting Way of National Culture in the New Media Advertising

被引：0
作者：
Duan, Songshuang [1 ]
机构：
[1] Guangxi Univ, Sch Journalism & Commun, Nanning 530004, Guangxi, Peoples R China
来源：
PROCEEDINGS OF THE 2015 3RD INTERNATIONAL CONFERENCE ON EDUCATION, MANAGEMENT, ARTS, ECONOMICS AND SOCIAL SCIENCE | 2016年 / 49卷
关键词：
New Media; Advertisement; Natural Culture; Inserting;
D O I：
暂无
中图分类号：
C [社会科学总论];
学科分类号：
03 ; 0303 ;
摘要：
The development of economic construction has brought civilization and creativity, but civilization and creativity also promote the progress of the society. Advertising media is a typical development of social civilization from the traditional paper media, radio station to the new media. Under the open style of the new media, advertising also has a more innovative ways of cultural transmission and more inclusive of external culture. In this paper, we will discuss the possibility, the relevant means and channels of communication to insert national culture into the new media advertising.
引用
收藏
页码：46 / 50
页数：5
相关论文
共 50 条
  • [41] Analysis of News Planning for College Newspapers in New Media Age
    Chen Min
    PROCEEDINGS OF THE SEVENTH INTERNATIONAL SYMPOSIUM - EDUCATION INNOVATION, 2014, : 384 - 387
  • [42] New Media and the Coproduction of Safety: An Empirical Analysis of Dutch Practices
    Meijer, Albert Jacob
    AMERICAN REVIEW OF PUBLIC ADMINISTRATION, 2014, 44 (01) : 17 - 34
  • [43] Analysis of New Media Marketing Strategy under the Information Age
    Liu, Chang
    PROCEEDINGS OF THE 2017 3RD INTERNATIONAL CONFERENCE ON ECONOMICS, SOCIAL SCIENCE, ARTS, EDUCATION AND MANAGEMENT ENGINEERING (ESSAEME 2017), 2017, 119 : 1504 - 1507
  • [44] Mapping Maternal Health in the New Media Environment: A Scientometric Analysis
    Xie, Yinghua
    Lang, Dong
    Lin, Shuna
    Chen, Fangfei
    Sang, Xiaodong
    Gu, Peng
    Wu, Ruijun
    Li, Zhifei
    Zhu, Xuan
    Ji, Lu
    INTERNATIONAL JOURNAL OF ENVIRONMENTAL RESEARCH AND PUBLIC HEALTH, 2021, 18 (24)
  • [45] Analysis on the New Media Marketing under the Internet Thinking Mode
    Xu, Qiujie
    2016 5TH INTERNATIONAL CONFERENCE ON EDUCATION AND EDUCATION MANAGEMENT (EEM 2016), 2016, 92 : 260 - 263
  • [46] Research on the Construction of New Media Social Culture Based on Long Short-term Memory
    Sun Y.
    Zhang W.
    Computer-Aided Design and Applications, 2023, 20 (S7): : 186 - 197
  • [47] Research on the integration and innovation of red culture and ideological and political education in universities in the new media era
    Xia X.
    Applied Mathematics and Nonlinear Sciences, 2024, 9 (01)
  • [48] Analysis on Enhancement Strategy of Radio-film-television Media Transmission Power in the New Media Age
    Liu, Hong
    Li, Jingyan
    2013 THE FOURTH INTERNATIONAL CONFERENCE ON INFORMATION, COMMUNICATION AND EDUCATION APPLICATION (ICEA 2013), PT 2, 2013, 31 : 69 - 73
  • [49] Content analysis across new media platforms: Methodological considerations for capturing media-rich data
    Hurwitz, Lisa B.
    Alvarez, Aubry L.
    Lauricella, Alexis R.
    Rousse, Thomas H.
    Montague, Heather
    Wartella, Ellen
    NEW MEDIA & SOCIETY, 2018, 20 (02) : 532 - 548
  • [50] Structural optimization of new media communication culture industry on the impact of digital innovation on marine economic growth
    Li, Jiao
    Jin, Jialin
    JOURNAL OF SEA RESEARCH, 2024, 199
12345