Analysis of the Inserting Way of National Culture in the New Media Advertising

被引：0
|
作者：
Duan, Songshuang [1 ]
机构：
[1] Guangxi Univ, Sch Journalism & Commun, Nanning 530004, Guangxi, Peoples R China
来源：
PROCEEDINGS OF THE 2015 3RD INTERNATIONAL CONFERENCE ON EDUCATION, MANAGEMENT, ARTS, ECONOMICS AND SOCIAL SCIENCE | 2016年 / 49卷
关键词：
New Media; Advertisement; Natural Culture; Inserting;
D O I：
暂无
中图分类号：
C [社会科学总论];
学科分类号：
03 ; 0303 ;
摘要：
The development of economic construction has brought civilization and creativity, but civilization and creativity also promote the progress of the society. Advertising media is a typical development of social civilization from the traditional paper media, radio station to the new media. Under the open style of the new media, advertising also has a more innovative ways of cultural transmission and more inclusive of external culture. In this paper, we will discuss the possibility, the relevant means and channels of communication to insert national culture into the new media advertising.
引用
收藏
页码：46 / 50
页数：5
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