Design and implementation of blockchain-based digital advertising media promotion system

被引：16

作者：

Ding, Yong ^{[1
,2
]}

Luo, Decun ^{[1
]}

Xiang, Hengkui ^{[1
]}

Liu, Wenyao ^{[1
]}

Wang, Yujue ^{[1
]}

机构：

[1] Guilin Univ Elect Technol, Sch Comp Sci & Informat Secur, Guangxi Key Lab Cryptog & Informat Secur, Guilin 541004, Peoples R China

[2] Cyberspace Secur Res Ctr, Peng Cheng Lab, Shenzhen 518000, Peoples R China

来源：

PEER-TO-PEER NETWORKING AND APPLICATIONS | 2021年 / 14卷 / 02期

基金：

中国国家自然科学基金;

关键词：

Blockchain; Smart contacts; AD media promotion system; PRIVACY; PROTECTION; INTERNET;

D O I：

10.1007/s12083-020-00984-5

中图分类号：

TP [自动化技术、计算机技术];

学科分类号：

0812 ;

摘要：

In recent years, the rapid development of the Internet digital advertising (IDA) market has brought many issues. Low-quality advertisements (ADs) have caused significant troubles for Internet users, and the "AD fraud" has plunged the IDA ecosystem into a crisis of trust. The blockchain's trusted computing model provides new ideas for solving the above problems. In this paper, we designed and implemented a blockchain-based digital advertising media system (B(2)DAM), where the Hyperledger is used as the implementation platform. Our B(2)DAM system integrates distributed ledger, multi-chain, smart contracts, and consensus mechanisms to ensure decentralization and multi-party maintenance of immutable data. We implemented business logic in smart contracts and Hyperledger SDK. The experiments show the transaction throughput can reach 550 tps and the system can meet the application requirements.

引用

页码：482 / 496

页数：15

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