Association between parental motives for food choice and eating patterns of 12-to 13-year-old Norwegian children

Objective: To determine (i) the importance of parents' motives for everyday family food choices; and (ii) the relationship between parental food choice motives and eating patterns of 12- to 13-year-old children. Design: Cross-sectional study. A modified version of the Food Choice Questionnaire was used to determine parental motives for food choices. The children's food and drink intake was reported by their parents using a retrospective FFQ. Eating patterns were derived using principal component analysis. The association between food choice motives and eating patterns was examined using multiple linear regression analysis. Setting: Primary schools, Telemark County, Norway. Subjects: In total, 1095 children aged 12-13 years and their parents. Results: The parental motive 'sensory appeal' was the most important for food choice, followed by 'health', 'convenience', 'natural content' and 'weight control'. The food choice motives were associated with the eating patterns of the children, independent of background variables. The motive 'health' was most strongly associated with a 'varied Norwegian' eating pattern, representing a diverse diet and regular meals, while the motive 'convenience' appeared to be the most important barrier to this eating pattern. 'Weight control' was not associated with the 'varied Norwegian' eating pattern. Conclusions: To encourage parents to make healthy food choices for their children, health promotion activities should focus on the health benefits of a diverse diet and regular meals, rather than weight control. Recommended food products should be made more convenient and easily available for families with children.