Nonmonotonic radial distributions of excited helium atoms have been experimentally observed in a positive column of pulsed helium discharges using planar laser induced fluorescence. Computational analysis of the discharge dynamics with a fluid plasma model confirms the experimental observations over a range of pressures and currents. The observed effect is attributed to the peculiarities of electron population-depopulation of the excited states during the "dynamic discharge" conditions with strong modulations of the electric field maintaining the plasma. (C) 2013 American Institute of Physics. [http://dx.doi.org/10.1063/1.4788689]