What has he got up his sleeve? Advertising the Kenyan presidential candidates in 2007

Formal advertising played an unprecedentedly prominent part in the 2007 Kenya elections. This article offers a brief description of the media advertising campaigns of the two main contenders for the presidency, and suggests that, particularly in the case of the incumbent, this visible media campaign shared much of its message with a campaign which was pursued by leaflets, emails, text messages and in speeches, which emphasised the alleged dangers of a Raila victory.