Does culture influence m-banking use and individual performance?

被引：61

作者：

Tam, Carlos ^{[1
]}

Oliveira, Tiago ^{[1
]}

机构：

[1] Univ Nova Lisboa, NOVA IMS, Campus Campolide, P-1070312 Lisbon, Portugal

来源：

INFORMATION & MANAGEMENT | 2019年 / 56卷 / 03期

关键词：

M-banking; Task-technology fit (TTF); Individualism; Uncertainty avoidance; TASK-TECHNOLOGY FIT; COMMON METHOD VARIANCE; MOBILE BANKING; INTEGRATING TTF; ADOPTION; ANTECEDENTS; ACCEPTANCE; INTENTION; COMMERCE; CHANNELS;

D O I：

10.1016/j.im.2018.07.009

中图分类号：

TP [自动化技术、计算机技术];

学科分类号：

0812 ;

摘要：

We show evidence on the influence of culture on m-banking use and individual performance, by using a combination of the task-technology fit (TTF) model and two of Hofstede's cross-cultural dimension scales: uncertainty avoidance and individualism. On the basis of a sample of 204 m-banking users, we show that individualism moderates the relationship between TTF and use, and uncertainty avoidance moderates the relationship between TTF and individual performance. The remaining constructs, which represent the core of the TTF model, can still empirically explain TTF, use, and individual performance of m-banking. Strategies grounded in these factors are suggested for m-banking service providers to better attract and retain users.

引用

页码：356 / 363

页数：8

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