The Differences in Online Advertising Acceptance in China and Slovakia

被引：0

作者：

Madlenak, Radovan ^{[1
]}

Madlenakova, Lucia ^{[1
]}

机构：

[1] Univ Zilina, Dept Commun, Fac Operat & Econ Transport & Commun, Zilina, Slovakia

来源：

PROCEEDINGS OF THE 2015 INTERNATIONAL CONFERENCE ON MANAGEMENT ENGINEERING AND MANAGEMENT INNOVATION | 2015年 / 3卷

关键词：

Online marketing; Online advertising; Online advertising acceptance; China; Slovakia;

D O I：

暂无

中图分类号：

C93 [管理学];

学科分类号：

12 ; 1201 ; 1202 ; 120202 ;

摘要：

Advertising, marketing and commercial activities on the Internet are the most recent trends of the last years. In most countries of the world, the Internet is operated on a fully commercial basis. More than a half of its users need it for commercial purposes. Marketing experts in businesses are the main users of information from the Internet. This article is focused at the acceptance of online advertising in China and compare the results of the Chinese and Slovak marketing researches.

引用

页码：45 / 49

页数：5