The Differential Susceptibility to Media Effects Model

被引：815
作者：
Valkenburg, Patti M. [1 ]
Peter, Jochen [1 ]
机构：
[1] Univ Amsterdam, Amsterdam Sch Commun Res ASCoR, Amsterdam, Netherlands
来源：
JOURNAL OF COMMUNICATION | 2013年 / 63卷 / 02期
关键词：
ELABORATION LIKELIHOOD MODEL; AGE-DIFFERENCES; EXPOSURE; BEHAVIOR; EMOTION; ENJOYMENT; CHILDREN; FLUENCY; CONTEXT; PARENT;
D O I：
10.1111/jcom.12024
中图分类号：
G2 [信息与知识传播];
学科分类号：
05 ; 0503 ;
摘要：
In this theoretical article, we introduce the Differential Susceptibility to Media Effects Model (DSMM), a new, integrative model to improve our understanding of media effects. The DSMM organizes, integrates, and extends the insights developed in earlier microlevel media-effects theories. It distinguishes 3 types of susceptibility to media effects: dispositional, developmental, and social susceptibility. Using the analogy of a mixing console, the DSMM proposes 3 media response states that mediate media effects: cognitive, emotional, and excitative. The assumptions on which the DSMM is based together explain (a) why some individuals are more highly susceptible to media effects than others, (b) how and why media influence those individuals, and (c) how media effects can be enhanced or counteracted.
引用
收藏
页码：221 / 243
页数：23
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