VALUE CO-CREATION THROUGH CORPORATE COMMUNICATION: INSIGHTS FROM RUSSIA AND GERMANY

被引：0

作者：

Belyaeva, Zhanna ^{[1
]}

Kaufmann, Hans Rudiger ^{[2
]}

机构：

[1] Ural Fed Univ, Ekaterinburg, Russia

[2] Univ Appl Management Studies, Mannheim, Germany

来源：

INNOVATION, ENTREPRENEURSHIP AND DIGITAL ECOSYSTEMS | 2016年

关键词：

CSR; value creation; corporate communication; multistakeholder approach; Russia; Germany; REPUTATION;

D O I：

暂无

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

引用

页码：1936 / 1939

页数：4

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