VALUE CO-CREATION THROUGH CORPORATE COMMUNICATION: INSIGHTS FROM RUSSIA AND GERMANY

被引：0
|
作者：
Belyaeva, Zhanna [1 ]
Kaufmann, Hans Rudiger [2 ]
机构：
[1] Ural Fed Univ, Ekaterinburg, Russia
[2] Univ Appl Management Studies, Mannheim, Germany
来源：
INNOVATION, ENTREPRENEURSHIP AND DIGITAL ECOSYSTEMS | 2016年
关键词：
CSR; value creation; corporate communication; multistakeholder approach; Russia; Germany; REPUTATION;
D O I：
暂无
中图分类号：
F [经济];
学科分类号：
02 ;
摘要：
引用
收藏
页码：1936 / 1939
页数：4
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