The Role of Cultural Factors on Mobile Health Adoption: The Case of Saudi Arabia

The adoption of mobile health (m-health) applications (apps) is not as widespread as might be expected in Saudi Arabia. Even though healthcare providers have recently launched a few m-health apps, the use of such technologies in Saudi society is limited, with no explicit evidence of actual causes. Moreover, the role of cultural factors has not been involved or examined in the case of adopting m-health apps in Saudi Arabia. This study will investigate the role of cultural as well as technological factors on patients' intentions to adopt m-health apps in Saudi Arabia. The proposed model and factors identified will be tested to understand patients' perceptions of m-health apps. The results would be beneficial to increase the adoption rates of m-health in Saudi Arabia.