Gender and Racial Diversity in Commercial Brands' Advertising Images on Social Media

被引:7
作者
An, Jisun [1 ]
Kwak, Haewoon [1 ]
机构
[1] Hamad Bin Khalifa Univ, Qatar Comp Res Inst, Doha, Qatar
来源
SOCIAL INFORMATICS, SOCINFO 2019 | 2019年 / 11864卷
关键词
Gender diversity; Racial diversity; Face detection; Advertisement;
D O I
10.1007/978-3-030-34971-4_6
中图分类号
TP18 [人工智能理论];
学科分类号
081104 ; 0812 ; 0835 ; 1405 ;
摘要
Gender and racial diversity in the mediated images from the media shape our perception of different demographic groups. In this work, we investigate gender and racial diversity of 85,957 advertising images shared by the 73 top international brands on Instagram and Facebook. We hope that our analyses give guidelines on how to build a fully automated watchdog for gender and racial diversity in online advertisements.
引用
收藏
页码:79 / 94
页数:16
相关论文
共 55 条
[1]   Diversity in Online Advertising: A Case Study of 69 Brands on Social Media [J].
An, Jisun ;
Weber, Ingmar .
SOCIAL INFORMATICS, SOCINFO 2018, PT I, 2018, 11185 :38-53
[2]  
An Jisun, 2016, ICWSM
[3]  
[Anonymous], 1969, HDB SOC THEORY RES
[4]   A year in the life of the African-American male in advertising - A content analysis [J].
Bailey, AA .
JOURNAL OF ADVERTISING, 2006, 35 (01) :83-104
[5]   Spreading joy: examining the effects of smiling models on consumer joy and attitudes [J].
Berg, Hanna ;
Soderlund, Magnus ;
Lindstrom, Annika .
JOURNAL OF CONSUMER MARKETING, 2015, 32 (06) :459-469
[6]  
Bolukbasi T, 2016, ADV NEUR IN, V29
[7]   Minority presence and portrayal in mainstream magazine advertising: An update [J].
Bowen, L ;
Schmid, J .
JOURNALISM & MASS COMMUNICATION QUARTERLY, 1997, 74 (01) :134-146
[8]  
Buolamwini J., 2018, PMLR, P77
[9]  
CHOUDHURY PK, 1974, J ADVERTISING RES, V14, P19
[10]  
Cohen-Eliya Moshe., 2004, J SOC PHILOS, V35, P165, DOI [DOI 10.1111/J.1467-9833.2004.00223.X, 10.1111/j.1467-9833.2004.00223.x]