Quota proposal for conservation of a natural protected area of Mexico

The Sierra La Laguna Biosphere Reserve (RBSLA) is a protected area and as such, is an instrument of environmental policy derived from national conservation strategies, therefore, an increase in fund programs aimed at improving management actions to contribute to this objective. In this sense, stated preference methods can be used as a management tool to control future tourism demand and avoid exceeding the carrying capacity of the reserve, as well as to determine a willingness to pay (WTP) that could allow additional raise more funds to meet the objectives of environmental policy. WTP was estimated through Contingent Valuation Method using Probit model, our results showed that the median WTP varies between 69 and 108 pesos per person and can obtain additional economic benefits arising from the access of individuals to the Reserve which range between 26 and 41 million pesos.