An empirical analysis of the use of agricultural mobile applications among smallholder farmers in Myanmar

Mobile phone applications (apps) designed to assist smallholder farmers improve decision-making have been revolutionizing the agriculture sector. These apps offer solutions to farmer information needs by providing weather information, crop market trends, pest and disease damage identification, and advice on pesticide and fertilizer use. They also facilitate interaction with fellow farmers, extension workers and other stakeholders in the value chain who are interested in information exchange. Much previous research has investigated the contribution of mobile apps to agricultural production. This study explored the agricultural mobile apps available in Myanmar, analyzed factors affecting their use and assessed the potential for farm-based decision support. Our findings indicate that when introducing mobile-based tools, focus should be given to younger, more educated farmers growing more specialized crops. The main constraints to adopt agricultural apps are lack of access to smartphone and/or internet (63%) and lack of digital knowledge (20%). However, smallholder farmers in Myanmar were optimistic and positive toward agricultural apps for effective utilization. We also found that majority of the surveyed farmers were familiar with information received through Facebook groups. Incorporating useful information and functions from an agricultural mobile app to a Facebook Page could have a more useful and sustainable impact.