Gifts: What do you buy the person who has nothing?

被引:0
作者
Horne, DR [1 ]
Sayre, S [1 ]
Horne, DA [1 ]
机构
[1] CALIF STATE UNIV LONG BEACH,LONG BEACH,CA 90840
来源
ADVANCES IN CONSUMER RESEARCH, VOL 23: RESEARCH FRAME SYNERGIES | 1996年 / 23卷
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中图分类号
F [经济];
学科分类号
02 ;
摘要
This paper reports the results of a preliminary investigation into the receiving of gifts by those who have lost all or most of their possessions in a natural disaster. While it is possible that no social imperative exists for the giving of gifts in this type of situation, our findings showed this behavior to be quite common. Additionally, gifts tended to come from sources outside traditional gift giving circles. These and other finding from a small sample of victims lead to the suggestion of topics for future research.
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页码:30 / 34
页数:5
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