Leadership and accountability for social development: intellectual leadership and rectors

The purpose of this research is to develop a modified conceptual framework of the growing role of leadership as per need of growing society, organisation, employee creativity, academics and growth of personality. This research is empirical and develops a modified conceptual framework from the integration of theoretical and conceptual development: the competing values outline, leadership from the integrative engine of organisation and the classical theory of leadership. Leadership is playing a significant role in influencing the behaviour of the organisation culture, managers and employee creativity. This study analysis that culture of organisational have a positive change on employee and managers behaviour, while market and hierarchy organisational culture aspects have a negative influence on managers, employees behaviour and creativity. Local people including employees behaviour and creativity will engender if organisational cultures pattern has designed for improving the ability of employees/managers and local people by incorporating several techniques to develop a multi-dimensional model for leadership. Leadership plays a vital role to develop the creativity of employee and the surrounding society, from the lens of a supportive organisational culture, this research offers a novel model for leadership practice and actions.