A Research on Practical Teaching Model Innovation of the Marketing Major in Applied Undergraduate Universities

被引：0

作者：

Ma, Lisha ^{[1
]}

机构：

[1] Yunnan Univ Bussiness Management, Kunming 650106, Yunnan, Peoples R China

来源：

PROCEEDINGS OF THE 2017 INTERNATIONAL CONFERENCE ON HUMANITIES SCIENCE, MANAGEMENT AND EDUCATION TECHNOLOGY (HSMET 2017) | 2017年 / 96卷

关键词：

Applied undergraduate universities; Marketing; Practical teaching; Teaching model; Innovation;

D O I：

暂无

中图分类号：

C [社会科学总论];

学科分类号：

03 ; 0303 ;

摘要：

Under the new situation, enterprise marketing has to face internationalization and digitization. Therefore, society requires that marketing professionals must be equipped with an international vision, digital technology, innovative consciousness and practical ability. Based on the author's learning and teaching experience, this paper firstly analyzed the demand of marketing talents in enterprises, and then discussed the existing problems in practical teaching of the marketing major in applied undergraduate universities. Finally, this article proposed fresh attempts for the practical teaching innovation of the marketing major.

引用

页码：688 / 693

页数：6