Teenagers' Sports Consumption Status and Restricted Factors in Southwest China

This study attemps to analyze the investigation on sports consumption of 3500 teenagers in southwest China and to provid teenagers with proper consumption guidance, government with policy suggestions and enterprises with sell strategies. Speeding up the socio-economic development, enhancing the incomes of households of both rural and urban residents and decreasing the economic pressures of families are the key ways of promoting the sports consumption level of teenagers. Teenagers' sports consumption types should be paid close attention to especially their "practical demand" and "random demand" of sports consumable. To raise the correct sports values of teenagers, to guide the correct sports policies of schools, to optimize the fitness environment for teenagers, to enhance their training of fitness knowledge, to strengthen the construction of fitness instructors teams and to ease teenagers' homework pressures are important prerequisites for the prosperous of the teenagers' sports consumption market in west China.