Managing local employees: expatriate roles in a subsidiary

Purpose - In order to identify expatriate roles in a subsidiary it is necessary to go beyond those functions which are subservient to the headquarters. This paper sets out to prescribe a new spectrum of development roles with respect to varying capabilities and development needs of local employees. Design/methodology/approach - The roles of expatriates are analyzed based on seven case studies conducted with top automobile manufacturers in Thailand: Toyota Motor Thailand; Hino Motors (Thailand); Honda Automobile (Thailand); Isuzu Motors (Thailand); BMW (Thailand); DaimlerChrysler (Thailand); and Auto Alliance (Thailand). Findings - Four types of expatriate roles - commander, conductor, coach, and connector - are proposed; the roles correspond to the degree of task readiness and managerial capabilities of local employees. Practical implications - The paper provides a tool that will help expatriates understand their roles according to the technical skills and managerial capabilities of local employees. Originality/value - The paper offers practical advice for diagnosing expatriate roles and their training prior to assignment to a subsidiary.